North America Content Marketing Institute

B2b content marketing in north america 2018 benchmarks budgets and trends 2017 content management and strategy 2017 research 2017

2020 b2b content marketing benchmarks north america content marketing institute marketingprofs note the survey defined success as achieving your organization s desired targeted results this report defines the top 2 respondents extremely very as most successful or top performers and the bottom 2

2018 b2b content marketing trends north america content marketing institute marketingprofs chart term definitions a top performer aka most successful is one who characterizes his or her organization s overall content marketing approach as extremely or very successful

Some 43 of b2b marketers say their company 39 s 2021 content marketing budget increased over the 2020 budget moreover 66 expect their 2022 content marketing budget to increase over the 2021 budget again produced by marketingprofs and content marketing institute and sponsored by on24 the annual report offers insights into b2b content

About the study b2b content marketing 2015 benchmarks budgets and trends north america reports findings gathered from the fifth annual content marketing survey conducted by the content marketing institute and marketingprofs and sponsored by brightcove it includes findings from 1 820 north american business to business b2b marketers

Content marketing institute participated with marketingprofs to produced its ninth annual content marketing survey in participation with marketingprofs this report surveyed about over 770 b2b marketers in north america to investigate how content marketers reach those audiences where they re investing to do it and what they re most concerned about

Over the past six years b2b marketers have consistently cited website traffic as their most often used metric still we say the most important metrics are sales lead quality 87 sales 84 and higher conversion rates 82 lead generation cited by 85 and sales cited by 84 will be the most important goals for b2b content marketers

2015 b2b content marketing trends north america content marketing institute marketingprofs than those who have not percentage of b2b marketers who have a content marketing strategy 0 10 20 30 40 50 yes and it is documented 35 yes but it is not documented 48 no 14 unsure 3

Pace wins content marketing s international top industry honor for the third time this decade greensboro north carolina september 22 2021 the content marketing institute cmi has named pace communications the largest woman owned independent full service marketing agency in north america the category winner of 2021 s agency of the year award

B2b content marketing 2018 benchmarks budgets trends north america our annual content marketing research with new insights useful for 2018 budget planning and benchmarketing this new report focuses on business to business b2b marketers and their content marketing benchmarks budgets and trends 1

This is just one of the key findings from the newly released 2020 b2b benchmarks budgets and trends north america from content marketing institute and marketingprofs and sponsored by sitecore the three most cited content marketing goals achieved in the last 12 months were creating brand awareness 86 educating audience s 79

The b2b content marketing 2020 benchmarks budgets and trends north america report sponsored by our friends at sitecore does show a notable increase in the proportion of those who are successfully using content marketing to nurture subscribers audiences and leads 68 vs 58 one year ago but b2b content marketers still have work to

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Chmarks budgets and trends north america report we ve made quite a few changes to our annual survey this yea to reflect the maturing content marketing industry this year s research paints a brighter picture than the last few years indicating that content marketing is alive and well content marketers are on track with 62 reporting

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About the data b2b content marketing 2013 benchmarks budgets and trends north america was produced by marketingprofs and content marketing institute and sponsored by brightcove a survey was mailed electronically to a sample of b2b marketers from among members and subscribers of marketingprofs and content marketing institute

2015 b2b manufacturing content marketing trends north america content marketing institute marketingprofs percentage of manufacturing marketers who have a dedicated content marketing group 0 10 20 30 40 50 60 yes and it functions independently as its own unit 8 yes and it works horizontally across the organization silos 29

About the study the seventh annual b2b content marketing 2017 benchmarks budgets and trends north america report reflects findings from over 1 100 north american b2b marketers from diverse industries and a wide range of company sizes this year the survey was redesigned including new questions and revised questions to draw out cleare

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