Read on for a discussion on their pricing, ease-of-use, pros and cons and key features — by the end of this post, you’ll have a much clearer idea about which of these ecommerce platforms is best for your business.
They work in a similar way, in that they are ‘hosted’ solutions — they run in a web browser and you don’t need to buy any hosting or install any software to use them.
This means that you can build and manage your store from anywhere, and on any suitable device— so long as you have an Internet connection.
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Both are ‘software as a service‘ (SaaS) products — you pay a monthly fee to use them, and this gives you the tools to create and maintain your store, namely:
The basic idea behind both tools is that even if you don’t have coding or design skills, you can create an online store easily using them.
Let’s find out how the two products live up to this goal — and how they compare. First up: a look at pricing.
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Shopify pricing table highlighting the fees and features for its three most popular plans. ‘Starter’ and ‘Plus’ plans (not displayed in above table) cater for users with more basic and advanced requirements respectively.
Shopify can get you selling online cheaper than Volusion via its $5 ‘Starter’ plan — this is $30 cheaper than the $35 Volusion ‘Personal’ plan.
In addition to charging you a monthly fee to use their software, some online store solutions take a cut of each of your transactions.
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Volusion’s transaction fees are lower than Shopify’s. The Volusion ‘Personal’ plan applies fees of 1.25% to every transaction, with the ‘Professional’ and ‘Business’ plans charging 0.65% and 0.35% respectively.
If you’re based in the US, you can avoid transaction fees by using Volusion’s own payment processor: ‘Volusion Payments.’ But Non-US users have no option to avoid these fees.
Shopify’s transaction fees are 5% on the ‘Starter’ plan, 2% on the ‘Basic’, 1% on the ‘Shopify’ plan and 0.6% on the ‘Advanced’ plan.
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However, you can also avoid transaction fees on all Shopify’s plans if you are happy to use its own payment processing option, Shopify Payments.
Doing so is a good idea as not only does it let you avoid fees, but also provides you with access to multicurrency selling (more on this later).
Ultimately, Shopify fees are higher than Volusion’s, but users in far more countries have the option to avoid them by using the in-house payment processing option.
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Both Shopify and Volusion offer a wide range of templates, all professional in look and feel. They are responsive too, meaning that they will automatically resize themselves to suit the device your store is being viewed on (desktop, mobile, tablet etc.)
In terms of quality, the Volusion and Shopify themes are all of a high standard and I wouldn’t have any particular reservations about using any of the themes I’ve encountered from both companies as a starting point when designing an online store.
What about quantity though? Well, when it comes to free templates — Volusion provides you with 11 free templates and Volusion gives you a choice of 12.
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As for paid-for themes, Shopify gives you more to choose from: its theme store contains 176 paid-for themes (all of which support Shopify’s drag-and-drop editor), to Volusion’s 45.
Additionally, most of the paid Shopify themes come with multiple style variants — allowing you to apply different color pallettes and font styles to your chosen theme.
The Shopify theme store is set up in a way which makes it easier to find the right template for your online store: you can browse using a wide range of filters, including price, industry, catalog size, features and more. By contrast, Volusion doesn’t provide any filters at all (other than tabs which let you chose between free and paid-for).
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Overall, Shopify gives you more choice when it comes to templates —both in terms of the number available and the way you can pick one.
With Shopify, you can sell whatever you like — physical products, digital products, subscriptions or services (in the case of some of these you’ll need to add an app to proceedings — but doing so isn’t particularly complicated).
Shopify’s digital downloads app in action. It can be used to deliver a wide range of online goods to customers, including music, video and images.
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With Volusion, you’re pretty much restricted to selling physical goods — remarkably, you can’t sell downloadable products. This means that for content or software creators, the better choice is definitely Shopify.
The other thing to watch out for with products in a Volusion vs Shopify debate is quantity: whereas with Shopify, you can sell an unlimited number of them on any plan, Volusion caps your product inventory size at 100 items on its ‘Personal’ plan and 5, 000 on its ‘Professional’ plan (the other plans don’t apply any limits, however).
Both tools come with an ‘out of the box’ payments solution too: ‘Shopify Payments’ and ‘Volusion Payments’. (Despite the branding, both these built-in payment gateways are technically powered by Stripe).
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Shopify Payments, as mentioned above, can be used by merchants based in 23 countries. However, Volusion Payments is only available to merchants in one territory: the USA.
Apps allow you to bolt on a lot of additional functionality to an online store, and integrate third party web applications with it.
Wider range of apps than Volusion ones: there are around 13, 000 Shopify apps available that you can integrate with your store, but only 82 or so apps for Volusion.
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Although Volusion’s apps do provide integrations with quite a few key business tools (for example Mailchimp, Quickbooks and Xero), the reality is that Shopify users will benefit from a
One such product isSquarespace, which comes with more bundled templates than Shopify and Volusion, excellent blogging and gallery features and the ability to host a pay-to-access members’ area.
Shopify has the edge over Squarespace when it comes to general ecommerce features, but Squarespace is the more flexible tool when it comes creating content and laying it out. You can learn more about Squarespace here.
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Another tool worth checking out is BigCommerce — which is a much more powerful tool than Volusion, and offers quite a lot of built-in features that you can’t avail of in Shopify without resorting to an app.
Dropshipping is a method of selling products where you don’t keep the actual products in stock. Instead, you take an order, pass it onto a supplier, and they deliver the goods to your customer.
A lot of people are attracted to this way of selling products because you don’t need much capital to start up your business; the down side is that competition in the dropshipping marketplace is
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If dropshipping is what you want to do then — as with much else discussed in this review — you’ll find that the options are considerably more extensive in Shopify.
Of apps available for Shopify to facilitate highly automated dropshipping (542 at time of writing), but with Volusion, there are just two available: Doba and Kole Imports.
If you’re interested in dropshipping, I’d recommend that you take a look at Shopify’s dropshipping starter kit — with this, you get several days of free access to Shopify plus lots of bundled resources and tools that show you how to launch a successful dropshipping business.
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Tip: you can learn more about dropshipping in our in-depth ‘What is dropshipping?’ post, or watch our guide to dropshipping on Shopify in the video below.
Shopify facilitates Point of Sale (POS) transactions — in other words, you can do business in the real world (selling goods in a retail outlet, pop-up store or event) use these platforms to both accept payment and sync inventory.
You can buy POS hardware directly from Shopify to facilitate point of sale transactions — options here include a wireless POS device, a countertop terminal, card readers, barcode scanners, receipt printers, tills and a label printers.
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All these allow your Shopify store to become more than just a ‘virtual’ entity; it can double up as a tool for running a business in the ‘real’ world too. All your customer and order data is synced with Shopify, so everything to do with sales and inventory is kept neat and tidy.
You can use POS on any Shopify plan (using an app and a card reader provided by Shopify), but it’s worth noting that if you want to access the
POS functionality is also available in Volusion. However, it’s nowhere near as ‘baked in’ —there’s no POS hardware store, it’s quite fiddly to set up, and in terms of peripherals, you’re basically limited to using a scanner when selling (or entering a UPC — Universal Product Code —manually into the Volusion interface).
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So, if you’re selling in multiple countries, it’s good to be able to let your potential customers choose their own currency (or, better still, to present your products in your site visitors’ currency automatically).
Your product prices in multiple currencies, but it doesn’t facilitate checkout in them (i.e., when a user goes to pay for their products, they’ll see the store’s default currency again, which might differ from their local one). Additionally, you need to add HTML tags
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