Pentagram's DJ Stout designed the identity and packaging for American Weed Co., a cannabis brand targeting retired and decommissioned military personnel. Led by former Senior Officer Sean Gilfillan, the brand draws inspiration from military history, gear, and symbols. The design team collaborated with illustrator Mike Tabie to develop memorable symbols for each cannabis strain. The result is a packaging system rooted in Americana while cherishing a sense of humor and wit.
(American Weed Co.). The veteran owned brand caters to a U.S. military audience, specifically retired and newly decommissioned military personnel, who have an affinity for their service and embrace their identity as veterans. The unique company is the brainchild of President Sean Gilfillan, a former Senior Officer in the U.S. Army, who was awarded a Bronze Star for his 15-month tour in Iraq as well as his part of the initial occupying force in Baghdad.
The project began with a thorough discovery process, including in-depth conversations with the founders and other military veterans to get an understanding of the intended audience. The design team then began researching American military history, ephemera and government issued gear including ammunition boxes, C-rations, footlockers and helmets. The designers considered the spray-painted stencil typography, numerals, symbols and other markings of military weapons and vehicles. The iconic styles of uniforms and the traditional décor of rank and achievement – specifically medals, ribbons insignias and patches – were a major visual inspiration to the designers as well.
American Weed Co. — Story
To differentiate American Weed Co.’s three main cannabis offerings, the Pentagram team assisted in the name development of the products and commissioned Austin-based illustrator
to create emblems in the style of military squadron insignias. The indica strain “Bombed Buzz” features a bee with goggles riding on a bomb in the style of Slim Pickens in Dr. Strangelove. The sativa strain “Devil’s Dawn” features a dashing devil character. “Armored Angel, ” a winged armor-clad angel wielding a sword, is American Weed Co’s infused CBN offering. All three products are available as flower in child-proof bags or as pre-rolls in tins called “Rockets.” The tins feature the faux squadron insignias punched into the metal so they appears to rise off the “government issue-looking” containers. The three emblems are also available as decals and embroidered patches.
, and includes a simplified American Flag icon that can be used as a stand-alone logo or as a shorthand mark featuring the word “WEED.” Supporting typefaces for the identity include a condensed sans serif called Motor and a slab-serif font called Vitesse.
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The launch of the American Weed Co. brand was a resounding success as expressed in this email from the client: “Our first pilot offering was amazing! We got a ton of compliments on the unique design and packaging. Every single dispensary wants to order our products–which was unheard of by our sales company. Typically, they get 30% on average. Honestly, the new brand is a HUGE hit!”
Chloe is based out of New Orleans, Louisiana. While she's a writer by trade, she struggles to write her own bio. All you need to know is that she's a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn't mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_
Search for posts featuring the color value of #a18973 Search for posts featuring the color value of #48008c Search for posts featuring the color value of #da0d02 Search for posts featuring the color value of #a9a31f Search for posts featuring the color value of #f19c9a Search for posts featuring the color value of #fefe97SAN DIEGO , Nov. 22, 2022 // --American Weed Company. It's been called the most badass brand in cannabis. Officially launched on Veterans Day Eve with a private launch party headlined by pro legalization icons Rebelution, the event featured an acoustic set by the legend Matisyahu and was kicked off by the band Cydeways.
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The event was for American Weed Co. to thank budtenders, and their dispensary and delivery partners in California, and featured a number of famous fans of the brand, including multiple members of the San Diego Padres, former San Diego Chargers, and a slew of cannabis influencers and journalists.
We are so excited to partner with our amazing dispensary and delivery partners. Their budtenders are on the front lines of de-stigmatization every single day, said Co-founder and Co-CEO Sean Gilfillan, a former US Diplomat and US Army Officer. We owe them a huge debt of gratitude.
The product lines take inspiration from legendary military units from WW2: Devil's Dawn for occasions when you want to have fun, Bombed Buzz to relax and the very first CBN Sleep Joint in the market, Armored Angel.
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We want to make it easy for people, so we created distinct brand identities for each product as well as a low and high THC version, said Co-founder and Co-CEO, Ryan Brooks, an Academy Award winning producer. We heard the same thing over and over. Buying weed is confusing for everyone. Our goal is to give people the same products with the same taste, smell and effect. Every. Single. Time.
The team believes that by focusing on keeping it simple, customers will build trust in American Weed Co products and with their partner dispensaries and delivery services.
A member of the National Cannabis Roundtable, the federal bipartisan lobbying effort to modernize cannabis policy nationwide, American Weed Co is the first cannabis company in the country focused on legalizing cannabis for every Veteran.
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In keeping with their personal commitment to veterans, American Weed Co will be donating up to 10% of their net profits per year to Stop Soldier Suicide.
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The event was for American Weed Co. to thank budtenders, and their dispensary and delivery partners in California, and featured a number of famous fans of the brand, including multiple members of the San Diego Padres, former San Diego Chargers, and a slew of cannabis influencers and journalists.
We are so excited to partner with our amazing dispensary and delivery partners. Their budtenders are on the front lines of de-stigmatization every single day, said Co-founder and Co-CEO Sean Gilfillan, a former US Diplomat and US Army Officer. We owe them a huge debt of gratitude.
The product lines take inspiration from legendary military units from WW2: Devil's Dawn for occasions when you want to have fun, Bombed Buzz to relax and the very first CBN Sleep Joint in the market, Armored Angel.
Rip Us Cannabis Industry
We want to make it easy for people, so we created distinct brand identities for each product as well as a low and high THC version, said Co-founder and Co-CEO, Ryan Brooks, an Academy Award winning producer. We heard the same thing over and over. Buying weed is confusing for everyone. Our goal is to give people the same products with the same taste, smell and effect. Every. Single. Time.
The team believes that by focusing on keeping it simple, customers will build trust in American Weed Co products and with their partner dispensaries and delivery services.
A member of the National Cannabis Roundtable, the federal bipartisan lobbying effort to modernize cannabis policy nationwide, American Weed Co is the first cannabis company in the country focused on legalizing cannabis for every Veteran.
Acreage Wants To Be Your All American Cannabis Company
In keeping with their personal commitment to veterans, American Weed Co will be donating up to 10% of their net profits per year to Stop Soldier Suicide.
By signing up you agree to receive content from us. Our newsletters contain tracking pixels to help us deliver unique content based on each subscriber's engagement and interests. For more information on how we will use your data to ensure we send you relevant content please visit our PRN Consumer Newsletter Privacy Notice. You can withdraw your consent at any time in the footer of every email you'll receive. Mit Ihrer Anmeldung erklären Sie sich damit einverstanden, Inhalte von uns zu erhalten. Unsere Newsletter enthalten Zählpixel, die die Lieferung einzigartiger Inhalte in Bezug auf das Abonnement und die Interessen der einzelnen Abonnenten ermöglichen. Weitere Informationen über die Verwendung Ihrer Daten im Hinblick auf die Zusendung von relevanten Inhalten, finden Sie in unserer PRN Consumer Newsletter Privacy Notice. Ihre Zustimmung können Sie jederzeit in der Fußzeile jeder erhaltenen E-Mail widerrufen. En vous inscrivant à la newsletter, vous consentez à la réception de contenus de notre part. Notre newsletter contient des pixels espions nous permettant la fourniture à chaque abonné, d’un contenu unique en lien avec ses souscriptions et intérêts. Pour de plus amples informations sur l’utilisation faite de vos données en vue de l’envoi des contenus concernés, nous vous invitons à consulter la politique de confidentialité disponible à partir du lien suivant PRN Consumer Newsletter Privacy Notice. Vous pouvez à tout moment revenir sur votre consentement par le biais des informations situées au bas de chaque e-mail reçu. Регистрирайки се, Вие се съгласявате да получавате информационно съдържание от нас. Нашите бюлетини съдържат проследяващи пиксели, които ни помагат да предоставяме уникално съдържание въз основа на ангажираността и интересите на всеки абонат. За повече информация относно начина, по който ще използваме Вашите данни, за да гарантираме, че Ви изпращаме подходящо съдържание, моля, направете справка с нашето Уведомление за поверителност на потребителския бюлетин на PRN. Можете да оттеглите съгласието си по всяко време в долния колонтитул на всеки от имейлите, които ще получите.
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