How to Make It in America is an American comedy-drama television series that ran on HBO from February 14, 2010, to November 20, 2011. The series follows the lives of B Epstein (Bryan Greberg) and his frid Cam Calderon (Victor Rasuk) as they try to succeed in New York City's fashion sce. The show's second season premiered on October 2, 2011.
Executive producer Mark Wahlberg expressed hope in an interview for GQ magazine in January 2012 that the show would return on another network.
How to Make it in America followed two terprising twty year olds hustling their way through New York City's talt show, determined to achieve their vision of the American dream. Trying to make a name for themselves in New York's competitive fashion sce, B Epstein (Greberg) and his frid and business partner Cam Calderon (Rasuk) use their street knowledge and connections to bring their ambitions to fruition. With the help of Cam's cousin Re (Guzman), who is trying to market his own high-ergy drink, and their well-connected frid Domingo (Kid Cudi), the trepreurs set out to make it big, countering obstacles along the way that will require all their inguity to overcome.
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Ian Edelman wrote the pilot, which the tourage crew of Mark Wahlberg, Steph Levinson, Rob Weiss and Julian Farino executive produced. Edelman and Jada Miranda were also executive producers.
This show is a fun ride through the downtown sce, examining the cross section of people and how they relate to the relevant subcultures in NYC, Weiss, who was executive producing the pilot, told the Hollywood Reporter.
The oping title sequce was created by Isaac Lobe and directing duo Josh & Xander and produced by @radical.media. The theme song, I Need a Dollar, was performed by Aloe Blacc of Stones Throw Records.
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Shot in New York City, the sequce comprises a video and photography montage, bringing together the show's underlying themes of grit, hunger, ambition, the multicultural whirl of New York and the culture-transcding pursuit of the almighty dollar.
Wh his skateboard-deck business vture hits the wall, 20-something graphic designer B agrees to fund a sure thing leather jacket hustle proposed by his good-times best frid, Cam. The partner's scheme morphs into downright desperation wh Cam's cousin Re gets out of jail, looking for payback of an old loan. Meanwhile, B is bummed to discover that his ex-girlfrid Rachel is now dating a hot hotelier named Darr, and finds little comfort in his horny pursuit of a sexy Jane during her late-night party. With Re threating bodily injury if Cam and B don't pay back the loan, a schoolmate-turned hedge-fund millionaire named David Kaplan ds up saving the day at least for the momt.
Using $3, 000 they got via yet another (very) high-interest loan from Re, B and Cam buy up a roll of (hot) premium-dim material, th hit a series of dead ds in their search to find a manufacturer to make samples of their Crisp brand of retro-70s jeans. Along the way they parlay a crashed late-night dinner with a top fashion designer into a brainstorming meeting that may, or may not, hold the key to their trepreurial success. Meanwhile, both B and Rachel realize that they hav't totally moved on and vow to try harder in the future.
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Re tries to buy out his marketing partners. Rachel rethinks her future after reconnecting with a frid, who returned from Africa. B and Cam work on finding a tailor and money to make a sample of their designed jeans.
Edie, Rachel's boss, is throwing her a birthday party, and B is upset to learn that Rachel's new boyfrid Darr is going to attd it. B tries to occupy his time by hanging out with Kaplan, Cam, and Domingo.
B and Cam meet with Haraki, a Japanese buyer, but their sample jean didn't turn out the way they had wanted. But Haraki likes B's tee that he designed back in high school and Haraki orders 300 pieces for Wednesday. Re has trouble locating a huge pile of cash. Rachel and Darr experimt with Ecstasy, which results in Darr kissing m, dogs and other wom. Darr loses some of Rachel's respect and she starts to fancy B again.
How To Make It In America (2010)
B and Cam worry about filling their quota for Haraki, but a retail employee Julie helps them out. After a ride together, Darr asks Rachel to move in with him. Also, Re wants to confront the man who stole his money.
B and Julie get closer. B and Cam agree to help Re out with handing out the drink and Re works on getting more distributing rights for the drink. Rachel starts to miss B.
B and Cam return to New York City from their trip to Japan and start organizing a pop-up shop party to advertise Crisp. Things take a turn for the worse wh B gets intoxicated after unwittingly smoking marijuana laced with PCP and the duo d up missing their big show. Rachel comes back to NYC from Africa.
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B and Cam try to find a more expericed sales represtative for their clothing brand. Rachel gets a new job but the post unnerves her. Re gets hooked on the idea of launching a promotional campaign for his drink with a skateboarding stunt performance and soon chooses the suitable stuntman.
Cam meets Lulu's father, Felix, a well-known artist who invites Cam to taste his pasta. Re sets up his video shoot that will feature Debbie in short shorts, focusing of her behind; she brings her daughter to watch. B asks Julie the ultimate question, Are we cool? Rachel and Domingo go a few steps down the road to romance, and Nancy asks B and Cam to design the class T-shirt for a private middle-school graduation.
Relationships: a wedding, romances, a breakup, and an upset stomach. Kappo worries about a wedding toast he's to give. Rachel gives B a gift she's brought from Paris; he makes it clear he wants a platonic relationship. They go to a wedding together on Long Island and have great time. Where does that leave Domingo? Re's video has gone viral so he needs cash to pay for a large order of the drink — but he's spt his stash on a gift for Debbie. Nancy comes through for CRISP but she wants newer photos of their line, so Cam approaches Felix, looking for a big favour.
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B and Cam charm two young out-of-towners; Re tries to make amds with Debbie; Rachel goes from lost to alive in a single day.
David Hinkley of the New York Daily News gave the show a positive review, giving the show 4/5 stars, and calling it a winner.
Brian Lowry of Variety was doubtful of the series, stating barring a dramatic leap in quality it probably wouldn't last on pay cable.
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Mark Perigard of the Boston Herald wrote critically, saying this sad sack of a show plays like an East Coast, economically challged version of his HBO hit tourage.
Phillip Maciak of Slant Magazine also added that the show is anchored by gorgeous production design and the pop naturalism of its performances, How to Make It in America dramatizes this particular cultural momt with uncommon style and a little grace as well.
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