The series has been running for the last four weeks and has seen Islanders coupling up (and of course re-coupling) in a new villa in Fiji.
CBS, the network broadcasting the US series, has a lot riding on the show after winning a bidding war for the rights last year.
That may not sound very impressive - after all, the most recent UK series often attracted more than twice that, despite having only one fifth of the US population.
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But Love Island has much more competition in the US, where there are other hit dating shows such as ABC's The Bachelor, which began in 2002 and prompted several spin-offs including The Bachelorette.
Also - it has taken five series for Love Island to become the smash hit it is in the UK. The first series brought in around 500, 000 viewers to ITV2, but the recent series peaked at more than six million.
Like in the UK, while it may not necessarily be the highest-rating show on TV, Love Island has attracted a hard-to-reach audience.
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There's no doubt [CBS] could've gotten as many eyeballs, or even more, by filling Love Island's 8pm timeslot with reruns. It probably would've been cheaper, too, wrote Josef Adalian in Vulture.
But even if there were fewer viewers, the folks who did watch Love Island are arguably more valuable to CBS... They are younger, more engaged, and more of them are women.
Last week, CBS Entertainment chief Kelly Kahl said Love Island had delivered a really solid, consistent core audience comprised of people who don't typically watch CBS, adding that it was the network's most-streamed show of the season - implying it was particularly popular with young audiences.
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Notably, the show's audience also remained fairly steady throughout the series - with those who watched the premiere mostly sticking with it for the next four weeks.
Comedian Arielle Vandenberg hosted the series, which debuted on 9 July. Matthew Hoffman took on the role of the show's narrator - delivering similarly humorous commentary to the UK's Iain Stirling.
While the UK version is filmed in Mallorca, the US version has been shot in Fiji, where the average temperature in July is around 26C.
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The four weeks makes it a shorter series than in the UK - but ITV2's recently-announced winter version of Love Island will also be considerably shorter.
Producer manipulation is nonexistent, he wrote. One game required Islanders to guess who was being targeted in fans' insulting tweets, but that barely spurred any insecurities, let alone relationship problems.
Vice's Lauren O'Neill wrote: It's basically a carbon copy of the UK version, which is for the best. However, it's let down by the fact the American contestants feel a bit more contrived than the UK ones, and the whole thing is: a) even less natural, and b) nowhere near as funny.
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But Vulture's Kathryn VanArendonk said: There is something about it, something about the insularity and banality of it all, that makes the show hard to quit.
Are there more interesting things to watch? Sure. But is it nice to watch an unexpectedly gentle reality show about hot, superficial singles just trying their best to get along while wearing bikinis...? Strangely enough, for right now, it is.
Viewers have been largely positive about the series on social media, but some have had a few suggestions of their own about how the series could be tweaked.
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This article contains content provided by Twitter. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read Twitter’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’., Monday's (August 24) season two episode drew under 2 million total viewers and a 0.4 demo rating, falling short of its season one average of 2.2 million viewers and a 0.5 in the demo.
Tuesday's episode (August 25) saw the total number of viewers dip to 1.6 million, with the demo rating dropping to 0.3. The rating was also a series low for the show. Ouch.
But while the TV ratings were poor, CBS did reveal it had been the most-streamed new show on CBS All Access and CBS.com in over a year, which is pretty good going.
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Season two of the US series, which has moved from Fiji to Las Vegas due to travel restrictions imposed by COVID-19 regulations, will begin airing on ITV2 in the UK from September 7.
Las Vegas may seem like an odd destination for the show but the canny producers have beaten Covid with a show that adheres to all production protocols and that could well be sensational, he said.
Love Island USA will begin on September 7 at 9pm on ITV2. In the US, it airs on CBS and CBS All Access.
Love Island (tv Series 2019– )
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Outside of her journalism work Stephanie is also a YouTube content creator focusing on AEW and interviewing talent from AEW, WWE, and across the indie wrestling scene. She has also worked for Revolution Pro Wrestling as a backstage interviewer and commentator.
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