) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virginia.
Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, informational graphics, and inclusion of popular culture stories, among other distinct features.
USA Today has the largest circulation of any newspaper in the United States. It has be shown to maintain a gerally cter-left audice, in regards to political persuasion.
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USA Today is distributed in all 50 states, Washington, D.C., and Puerto Rico, and an international edition is distributed in Asia, Canada, Europe, and the Pacific Islands.
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USA Today was first conceived on February 29, 1980, wh a company task force known as Project NN met with th-chairman of Gannett, Al Neuharth, in Cocoa Beach, Florida. Early regional prototypes of USA Today included East Bay Today, an Oakland, California-based publication published in the late 1970s to serve as the morning edition of the Oakland Tribune, an afternoon newspaper which Gannett owned at the time.
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On June 11, 1981, Gannett printed the first prototypes of the proposed publication. The two proposed design layouts were mailed to newsmakers and promint leaders in journalism for review and feedback.
Gannett's board of directors approved the launch of the national newspaper, titled USA Today, on December 5, 1981. At launch, Neuharth was appointed presidt and publisher of the newspaper, adding those responsibilities to his existing position as Gannett's chief executive officer.
Gannett announced the launch of the paper on April 20, 1982. USA Today began publishing on September 15, 1982, initially in the Baltimore and Washington, D.C. metropolitan areas,
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For a newsstand price of 25¢ (equivalt to 76¢ in 2020). After selling out the first issue, Gannett gradually expanded the national distribution of the paper, reaching an estimated circulation of 362, 879 copies by the d of 1982, double the amount of sales that Gannett projected.
The design uniquely incorporated color graphics and photographs. Initially, only its front news section pages were rdered in four-color, while the remaining pages were printed in a spot color format. The paper's overall style and elevated use of graphics – developed by Neuharth, in collaboration with staff graphics designers George Rorick, Sam Ward, Suzy Parker, John Sherlock and Web Bryant – was derided by critics, who referred to it as a McPaper or television you can wrap fish in, because it opted to incorporate concise nuggets of information more akin to the style of television news, rather than in-depth stories like traditional newspapers, which many in the newspaper industry considered to be a dumbing down of contt.
Although USA Today had be profitable for just t years as of 1997, it changed the appearance and feel of newspapers around the world.
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On July 2, 1984, the newspaper switched from predominantly black-and-white to full-color photography and graphics in all four sections. The following week, on July 10, USA Today launched an international edition intded for U.S. readers abroad, followed four months later on October 8 with the rollout of the first transmission via satellite of its international version to Singapore. On April 8, 1985, the paper published its first special bonus section, a 12-page section called Baseball '85, which previewed the 1985 Major League Baseball season.
By the fourth quarter of 1985, USA Today had become the second-largest newspaper in the United States, reaching a daily circulation of 1.4 million copies. Total daily readership of the paper by 1987 (according to Simmons Market Research Bureau statistics) had reached 5.5 million, the largest of any daily newspaper in the U.S. On May 6, 1986, USA Today began production of its international edition in Switzerland. USA Today operated at a loss for most of its first four years of operation, accumulating a total deficit of $233 million after taxes, according to figures released by Gannett in July 1987; the newspaper began turning its first profit in May 1987, six months ahead of Gannett corporate revue projections.
On January 29, 1988, USA Today published the largest edition in its history, a 78-page weekd edition featuring a section previewing Super Bowl XXII; the edition included 44.38 pages of advertising and sold 2, 114, 055 copies, setting a single-day record for an American newspaper (and surpassed sev months later on September 2, wh its Labor Day weekd edition sold 2, 257, 734 copies). On April 15, USA Today launched a third international printing site, based in Hong Kong. The international edition set circulation and advertising records during August 1988, with coverage of the 1988 Summer Olympics, selling more than 60, 000 copies and 100 pages of advertising.
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By July 1991, Simmons Market Research Bureau estimated that USA Today had a total daily readership of nearly 6.6 million, an all-time high and the largest readership of any daily newspaper in the United States. On September 1, 1991, USA Today launched a fourth printsite for its international edition in London for the United Kingdom and the British Isles.
The international edition's schedule was changed as of April 1, 1994, to Monday through Friday, rather than from Tuesday through Saturday, in order to accommodate business travelers; on February 1, 1995, USA Today oped its first editorial bureau outside the United States at its Hong Kong publishing facility; additional editorial bureaus were launched in London and Moscow in 1996.
On April 17, 1995, USA Today launched its website to provide real-time news coverage; in June 2002 the site expanded to include a section providing travel information and booking tools. On August 28, 1995, a fifth international publishing site was launched in Frankfurt, Germany, to print and distribute the international edition throughout most of Europe.
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On February 8, 2000, Gannett launched USA Today Live, a broadcast and Internet initiative designed to provide coverage from the newspaper to broadcast television stations nationwide for use in their local newscasts and their websites; the vture also provided integration with the USA Today website, which transitioned from a text-based format to feature audio and video clips of news contt.
The paper launched a sixth printing site for its international edition on May 15, 2000, in Milan, Italy, followed on July 10 by the launch of an international printing facility in Charleroi, Belgium.
In 2001, two interactive units were launched: on June 19, USA Today and Gannett Newspapers launched the USA Today Careers Network (now Careers.com), a website featuring localized employmt listings, th on July 18, the USA Today News Cter was launched as an interactive television news service developed through a joint vture with the On Command Corporation that was distributed to hotels around the United States. On September 12 of that year, the newspaper set an all-time single day circulation record, selling 3, 638, 600 copies for its edition covering the September 11 attacks. That November, USA Today migrated its operations from Gannett's previous corporate headquarters in Arlington, Virginia, to the company's new headquarters in nearby McLean.
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In 2004, Jack Kelley, a sior foreign correspondt for USA Today, was found to have fabricated foreign news reports over the past decade. Kelley resigned.
On December 12, 2005, Gannett announced that it would combine the separate newsroom operations of the online and print tities of USA Today, with USAToday.com's vice presidt and editor-in-chief Kinsey Wilson promoted to co-executive editor, alongside existing executive editor John Hillkirk.
On August 27, 2010, USA Today announced that it would undergo a reorganization of its newsroom, announcing the layoffs of 130 staffers. It also announced that the paper would shift its focus away from print and place more emphasis on its digital platforms (including USAToday.com and its related mobile applications) and launch of a new publication called USA Today Sports.
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On January 24, 2011, to reverse a revue slide, the paper introduced a tweaked format that modified the appearance of its front section pages, which included a larger logo at the top of each page; coloring tweaks to section front pages; a new sans-serif font, called Prelo, for certain headlines of main stories (replacing the Gulliver typeface that had be implemted for story headers in April 2000); an updated Newsline feature featuring larger, newsier headline try points; and the increasing and decreasing of mastheads and white space to prest a cleaner style.
On September 14, 2012, USA Today underwt the first major redesign in its history, in commemoration for the 30th anniversary of the paper's first edition.
Developed in conjunction with brand design firm Wolff Olins, the print edition of USA Today added a page covering technology stories and expanded travel coverage within the Life section and increased the number of color pages included in each edition, while retaining longtime elemts.
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The globe logo used since the paper's inception was replaced with a new logo featuring
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