The Ford Fiesta will have one last hurrah in North America before it drives off into the sunset. Production will begin in September for a new, limited-production series for the 2019 model year called the Fiesta ST Line.
“As the company begins to shift its focus from small cars to larger silhouettes, we were looking for a way to celebrate Fiesta and give our loyal customers something new for their last purchase, ” said Ford Small Car marketing manager Jeff Eggen.
According to Eggen, the Fiesta ST Line looks like the Fiesta ST performance vehicle but it doesn’t pack the same punch under the hood.
Meet The New Ford Fiesta St
“The Fiesta ST Line was created for customers who want the sportier look of the Fiesta ST but don’t necessarily need the power or extra cost that comes with that vehicle, ” he said.
In addition to a front sport fascia with honeycomb grille, a shadow black painted roof and ST-line badging, the bold exterior of the Fiesta ST Line will include:
“Because the Fiesta ST Line is a series and not a package, all of the content is standard and pricing will start at US$18, 500, ” said Eggen.
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The Fiesta ST Line will come standard with a 5-speed manual transmission, however, an automatic transmission will be available as an option.
The ST Line concept already exists in Europe. Eggen said he’s proud that the Fiesta will be the first vehicle to bring it to the US market.
“We developed the vehicle to be everything the customer would want in their dream vehicle, without the extra added cost, ” he said. “Fiesta is now leading the way for future products to bring ST Line to their lineup as well.”
Ford Us To Offer Fiesta St Line For Final Year
Ford said earlier this year that by 2020, almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles. Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America, it said.
Over the next few years, the Ford car portfolio in North America will transition to just two vehicles – the Mustang and the Focus Active crossover coming out next year. The company is also exploring new “white space” vehicle silhouettes that ‘combine the best attributes of cars and utilities, such as higher ride height, space and versatility’.
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Spoke with Robert Stiller, a small car manager at Ford Germany, who said that this Fiesta would only be sold in Europe, the Middle East, and Africa.
In North America—especially in the US—China and Latin America, the demand for such cars is declining, and we are reacting accordingly, he said. Stiller also noted that the Fiesta would be built exclusively in Ford Germany's Köln, plant, and that there wouldn't be a sedan version. The US-market Fiesta is currently built at a plant in Mexico.
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When asked for comment, a Ford spokesperson told us that Fiesta continues to play an important role in our portfolio. We’ll have more to say about Fiesta in markets outside of Europe at a later date.
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This is basically what Ford told us when the Fiesta debuted last November. This statement doesn't shut the door on the Fiesta for the US, but it doesn't give us hope either.
It's possible that Ford might have a different version of the Fiesta headed to the US market, but when US buyers are shunning cars in favor of SUVs and crossovers, it's hard to see why it would bother. Later this year, Ford will bring the Fiesta-based EcoSport crossover to the US, and it's easy to imagine it selling better than the Fiesta.
Perhaps there's some hope for the Fiesta ST, though. After all, Ford imports the current Focus RS from Germany, and the outgoing Fiesta ST has sold surprisingly well here. Ford also launched an SUV-esque Fiesta Active (pictured above) in Europe, with a raised ride height and plastic body cladding. Maybe this too could come to the US, though again, this is just speculation.
Still Hope For The 2018 Fiesta St In The Us
A car enthusiast since childhood, Chris Perkins is Road & Track's engineering nerd and Porsche apologist. He joined the staff in 2016 and no one has figured out a way to fire him since. He street-parks a Porsche Boxster in Brooklyn, New York, much to the horror of everyone who sees the car, not least the author himself. He also insists he's not a convertible person, despite owning three.
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Tg Mag's Car Of The Year: The Ford Fiesta St
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Launched in 2018, the latest Fiesta ST could have been Ford’s very tricky third album – the previous model was universally loved and revered – but we shouldn’t have worried, as the third generation of ST continued Ford’s domination of the supermini hot hatch class. Its three-cylinder 1.5-litre engine delivers the goods, but it’s the car’s chassis finesse that really makes it stand out. With sharp, direct steering, great body control and an engaging nature that makes even the most mundane journey enjoyable, it really does set a very high bar for the competition.
The all-new seventh generation of Ford Fiesta was revealed in ST guise in 2017 before going on sale in mid-2018. Out went the 1.6-litre EcoBoost four-cylinder of the previous model and in its place was a 1.5-litre three-pot, but despite reservations that performance might suffer, the new ST was still hugely rapid and the engine was surprisingly tuneful, too.
Used 2018 Ford Fiesta St Review
Initially there were three different trim levels to choose from – ST-1, ST-2 and ST-3 – and buyers could also choose between three- and five-door body styles. The ST-1 was relatively basic but still featured Recaro seats, Apple CarPlay and Android Auto, along with cruise control and electric heated mirrors. The ST-2 added climate control, heated seats, a B&O premium sound system and an eight-inch touchscreen. The range-topping ST-3 gained 18-inch alloys, red brake calipers, satnav and auto wipers.
Buyers could also add a Performance Pack for an additional £850 which included a Quaife limited-slip differential, launch control and shift lights in the instrument cluster. In 2019 a limited-run Performance Edition was launched, all painted orange, which featured the Performance Pack as well as new lightweight 18-inch alloys and a set of manually adjustable coilovers. This variant’s success saw Ford revamp the theme in 2020 with the Edition model which was virtually indistinguishable from the earlier car but this time was blue rather than orange.
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In 2021 there was a minor facelift, but other than some styling revisions not much changed for the ST, which is still available in ST-2 and ST-3 guises, the entry-level ST-1 having been dropped in 2019 as most buyers paid the small premium to upgrade to the better specifications.
Ford Fiesta St 2018: Auf Die Harte Tour
When the Fiesta ST arrived in 2018 the three-door models were priced at £18, 995 for the ST-1, £19, 995 for the ST-2 and £21, 495 for the ST-3, with the five-door carrying a premium of £650. Back then perhaps its main rival was Peugeot’s 208 GTi, but as is the case with many hot hatches that car has been withdrawn and there are fewer contenders for the supermini hot hatch crown these days.
The Mini Cooper S has always been a rival and is still on sale, and while it is a little more expensive it has a more premium image, even if it doesn’t quite deliver the driver thrills of the ST. The VW Polo GTI is another rival which doesn’t quite deliver on its moniker’s promise, but if you’re looking for prestige and maturity rather than ultimate thrills it might tick some boxes.
Those looking for involvement these days might be better off turning to Korea or Japan and the likes of the Hyundai i20 N and Toyota GR Yaris. The former is priced at a similar level to the ST-3 and packs loads of equipment and a brilliant driving experience into its small package, while the GR might be
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